Detergent Ads

Detergent Ads have a special place in the Indian history of VFX and blatant lying. These guys are responsible for creating a job known as "colour engineer" in an advertisement agency.

50 shades of white

Ever thought white was a single colour? THINK AGAIN! Apparently, there are many different hues of white, and they are only seen by these "colour engineers". I am fascinated to think about how the conversations between the people behind the ad go about when discussing.

Man: Make it WHITER
Woman: whaaaat...
Man: The shirt.

No one would have thought that changing the contrast on a video would ever validate the effectiveness of detergent, but here we are... This is as stupid as to showing side by side visual representation on how an HD TV is better than LCD TV in an advertisement that is displayed on an LCD TV. *facepalm intensifies*

Artist representation of these ads

One of the more disturbing thing about these ads is that they portray wearing "ad-like" white clothes as superior. They'll show people wearing these shiny clothes strutting like Leonardo DiCaprio, showing a middle finger to life. In their Universe, this terrifying result is propagated:

*cough* racist *cough*

When these ad agencies' software became advanced, so did their methods of duping people. They realised that the contrast thing wasn't going to fool people any longer. Therefore, they switched to making the detergent radioactive and make the clothes glow like flashlights, enough to blind any bystander in their awe and superiority.

Rim Detergent offer!
Make your shirt a neon light for emergencies
like getting stuck in the middle of the forest.
Why?
Because Rim cares

Nonetheless,

Rating:: Blackn't/10.